Zhou

The star name "Chow" is already in SIMBAD, so the WGSN should adapt it. However, the correct spelling in Pinyin Chinese would be "Zhou".

Etymology of the term

Boshun!

References

Usage of the name in modern texts

1. John Reeves, Esq. F.R.&L.S. ""Chinese Names of Stars and Constellations collected at the Request of the Author of this Dictionary"" in Robert Morrison (1819) ""A Dictionary of the Chinese Language in Three Parts, Volumes 1-2"" (Honorable East India Company's Press).
2. Richard Hinckley Allen (1899) ""Star-names and their meanings"" (G.E. Stechert, New York).
3. Robert Burnham, Jr. (1978) ""Burnham's Celestial Handbook: An Observer's Guide to the Universe Beyond the Solar System"" (Dover Publications).
4. Howard Schneider (2009) ""Backyard Guide to the Night Sky"" (National Geographic Books).
5. Shaya E.J. & Olling R.P. (2011; 2011ApJS..192....2S) ""Very wide binaries and other comoving stellar companions: a Bayesian analysis of the Hipparcos catalogue"".
6. Jones et al. (2015; 2015ApJ...813...58J) ""The ages of A-stars. I. Interferometric observations and age estimates for stars in the Ursa Major moving group"".

At least these six papers already used the name (although in old spelling) which shows its acceptance.

The word is simple, short and easy - even for people who don't know Chinese.